The pulp and paper industry has evolved into one of the world's largest industrial sectors, with manufacturers in North America, Northern Europe and East Asia holding dominant positions.

Despite sustained growth in both revenue and production volumes, the sector continues to undergo transformation driven by major trends including globalisation, widespread environmental awareness, digital transformation and the rise of e-commerce.

The resulting industry transformation, compounded by intensifying market competition and increasingly stringent health, safety, and environmental regulations, has driven up operational costs. Manufacturers now face significantly greater challenges in sustaining profitability. Concurrently, the current competitive landscape constrains many enterprises' capacity for capital investment, making equipment efficiency and utilisation rates paramount for achieving robust development.